How to Choose a Domain Name for Your eCommerce Business

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When planning to start your eCommerce business, choosing a domain name will be one of the first things on the list of things to do. Because your domain name is your ‘address’ on the Internet, having a place that’s easy to find is a good route to success. Just as in a brick and mortar store, you don’t want to your retail store to be on a street with no traffic or a street no one knows about.

Here are some questions to consider:
What will you be selling?
If you’re selling key chains for example, you don’t want to call your website ‘dogfood.com’. Choosing a good domain name is very important for SEO (Search Engine Optimization) and if you can put your product within the domain name, you’ll have an easier time ranking high on search engines. In this case, you’ll want to have a domain name like ‘buykeychains.com’ or ‘keychainworld.com.’ If you already have a business name you want to use for your key chain retail website, it’s not a big problem, but you’ll want to seriously consider having a descriptive domain name to help you with SEO.

Is your domain name easy to spell?
The longer and more difficult your website is to type out, the higher chance you’ll have of people not being able to find your website. Think about how your website domain name sounds out-loud and how it looks written. Domain names that include numbers are a frequent cause of confusion. If your website is called ‘8keychains.com,’ a prospect might confuse it with ‘eightkeychains.com.’ In cases like these, it may be wise to register both domain names to cover your bases.

Is your domain name easy to remember?
If you decide on your domain name as ‘4k9keychains90.com,’ your prospect might stumble upon your site once, but never be able to return because of the confusing nonsensical naming of your website. Although you want to have a website name that is search engine friendly, you also want a website domain name that’s human friendly. Remember, you’re trying to attract human beings. We respond better and remember pronounceable names than a random string of numbers and letters.

Is your domain name available?
With a lot of ‘cyber squatters’ who register hundreds if not thousands of domain names in hopes to sell for 10000% profit, a lot of domain names that you’ll come up with initially will be taken. But don’t let this get you down, because if you get creative, you’ll be able to come up with that diamond in the rough, which might be even better than the domain name you initially wanted. To search if the domain name you want to use is available, check out www.instantdomainsearch.com. They offer instant results as you type, so you can go through a lot of name combination in a short amount of time.

Bonus tip:
It is said on the grapevine that search engines place more importance on domain names that are registered for more than one year. The reason for this is because a lot of spammers register their spam sites for a year, put up poor content and discard the site, repeat without rinsing. So with that, register your domain name for over a year. If you already have a established brick and mortar store and/or serious about your eCommerce store, you should go ahead and register the domain for 5 years. It only costs $10/year to register with places like Hostmonster or Bluehost, so it’s a no brainer.

I hope these tips help you get started on your online eCommerce empires. If you have any questions or comments, please add your comment below!

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Tools mentioned in this article:

  • www.instantdomainsearch.com – Instantly search for availability of the  domain name you want to register in real time.
  • Hostmonster – Hostmonster is a great platform to register your domain name and buy hosting that costs less than $7/mo! If you purchase hosting, you get one free domain name registration :)

3 Comments

  1. Stella Mende

    Every time I come to this website, there is another fascinating article up to read. One of my friends was talking to me about this topic a few weeks ago, so I think I will e-mail them the link here and see what they say.

  2. Sunil

    Wonderful article…
    Thanks for sharing…..

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